Acceptable Use Policy

1. Your core responsibility

You must comply with all laws and regulations applicable to your calling in every jurisdiction you call from or into, including without limitation: the U.S. Telephone Consumer Protection Act (TCPA), the FTC Telemarketing Sales Rule (TSR), FCC and state telemarketing and Do-Not-Call rules (including state mini-TCPA laws), Canadian CRTC rules, the EU GDPR and ePrivacy/telemarketing rules, and all local consent, calling-time, caller-identification, and call-recording requirements. UnlimCall provides network connectivity; it does not provide legal advice, consent records, or do-not-call suppression, and provisioning the Services does not mean any particular campaign is lawful.

2. Prohibited activities

You may not use the Services to engage in, facilitate, or further any of the following:

• Illegal robocalling. Transmitting prerecorded or automated voice messages, or autodialed calls, to individuals who have not provided the consent required by the TCPA, TSR, or equivalent local law, or in violation of do-not-call rules or calling-time restrictions.
• Caller ID spoofing. Falsifying, altering, or obscuring Caller ID (ANI) with intent to defraud, cause harm, or wrongfully obtain anything of value, or displaying a number you do not own or are not authorized to use.
• Telemarketing and voice fraud. Tech-support, refund, and extended-warranty scams, government/tax-authority impersonation scams, lottery or prize scams, "wangiri" (one-ring drop) fraud, voice phishing (vishing), or any deceptive or fraudulent scheme.
• Impersonation. Impersonating any person, business, government agency, or carrier, or misrepresenting your identity, affiliation, or the purpose of a call.
• Harassment and harmful content. Calls that are abusive, threatening, defamatory, obscene, or harassing, or that promote violence, hate, or illegal activity.
• Toll fraud and traffic manipulation. Traffic pumping, access stimulation, artificial inflation of traffic (AIT), False Answer Supervision (FAS), false answer/ringback, wangiri and callback scams, revenue-share or premium-rate abuse, short-duration spam, SIM-box traffic, grey routes, bypass, CLI manipulation, robocall blasting, or any traffic designed primarily to generate charges, revenue share, or network load rather than legitimate communication.
• Calls to critical or emergency services. Calling emergency lines, public safety answering points, hospitals, crisis lines, or government hotlines except for a legitimate, authorized purpose.
• Illegal goods, services, or content. Marketing or facilitating anything unlawful in the jurisdiction of the caller or recipient.
• Unauthorized data or contact lists. Using contact data you do not have a lawful basis to call, or data obtained in violation of law or another party's terms.
• Circumvention. Evading suppression lists, blocking, rate limits, concurrency limits, fraud controls, or attestation requirements; or using multiple accounts to evade review, enforcement, or market restrictions.

Specifically prohibited fraud and scam categories. Without limiting the above, you must not use the Services for: impersonation of government, tax, immigration, police, court, or regulators; impersonation of banks, card issuers, payment processors, crypto exchanges, wallets, or financial institutions; tech-support, refund, prize, lottery, sweepstakes, romance, grandparent, employment, investment, trading, forex, crypto, or recovery and advance-fee scams; phishing, vishing, credential theft, account takeover, SIM-swap facilitation, or MFA-bypass; deceptive debt collection, unlawful threats, or fake legal action; unlawful, misleading, or unlicensed healthcare, insurance, Medicare, or medical campaigns; and lead generation that misrepresents the seller, consent, offer, affiliation, or purpose of contact. (This prohibits fraudulent and deceptive conduct; legitimate, licensed businesses in regulated verticals are addressed in Section 6.)

Zero-tolerance traffic — immediate termination. The following are never permitted and will result in immediate termination without a cure period: Wangiri (one-ring) and callback fraud; IRS, tax, or government-impersonation scams; tech-support, refund, and extended-warranty scams; vishing, phishing, and social-engineering campaigns; toll fraud and Artificial Inflation of Traffic (AIT); and any campaign to individuals on the National Do-Not-Call (DNC) Registry without valid prior express consent.

3. Consent, do-not-call, pacing, and dialer rules

• Consent. You must hold and be able to document all consents required for each call and method used, including prior express written consent where required for autodialed or prerecorded marketing calls.
• Do-Not-Call / Do-Not-Originate. You must scrub against and honor all applicable DNC and DNO registries (federal, state, internal, and customer-specific) before calling and at legally required intervals, and process opt-out and revocation requests promptly.
• Calling times. You must observe lawful calling windows based on the recipient's local time.
• Identification. You must accurately identify the caller, seller, and—where required—the purpose of the call and a means to opt out.

Dialer and campaign requirements. If you use any dialer (preview, power, predictive, API-triggered, AI, or third-party dialer traffic sent through UnlimCall), you must: upload or sync only lawful contact lists; configure abandonment controls and connect answered calls promptly where required; maintain accurate campaign, seller, and caller identity; stop calling recipients who revoke consent; avoid excessive retries, rapid redialing, sequential dialing, and neighbor-spam patterns; monitor complaint rates, answer rates, short-duration calls, abandonment, voicemail drops, spam labels, and traceback signals; and pause campaigns immediately if compliance issues arise. We may impose calls-per-second, daily volume, destination, retry, Caller ID, or pacing limits, or require campaign review.

4. Caller ID integrity and STIR/SHAKEN

UnlimCall is an authorized SHAKEN signing provider for U.S. and Canadian outbound calls. To receive A-level (full) attestation you must:

• Only transmit calls using telephone numbers that UnlimCall has provisioned to you, that you legally own, or for which you have given UnlimCall explicit, verified proof of authorization to use (for example, a Letter of Authorization); and
• Keep your account, numbering records, and KYC information accurate and current.

Falsifying, altering, or obscuring Caller ID with the intent to defraud, cause harm, or wrongfully obtain anything of value—or attempting to bypass UnlimCall's STIR/SHAKEN call-signing architecture—is strictly prohibited and will result in immediate termination. We may also downgrade attestation, refuse to sign, rate-limit, suspend, or terminate traffic that does not meet these conditions or that we reasonably believe is illegitimate.

5. Traceback, complaints, and cooperation

You must cooperate with industry traceback efforts (including requests from the Industry Traceback Group) and lawful requests from carriers, registries, regulators, and authorities. You must respond through our NOC, with the information we request (including originating end-user details and proof of consent), within 24 hours of a request relayed to you. Failure to respond within that window is a material breach and will result in immediate suspension, in addition to any attestation downgrade or termination.

If you receive a complaint, opt-out, DNC request, regulator inquiry, carrier inquiry, traceback request, or legal notice relating to traffic you sent through UnlimCall, you must handle it promptly and lawfully and notify us if it could affect UnlimCall, our carriers, our numbers, or our network. When we forward a complaint, a complete response may include the campaign and seller name, call recording or transcript, consent record and opt-in source, call logs, Caller ID authorization, script, AI configuration, remediation steps, and confirmation that the recipient was suppressed.

6. Restricted industries and high-risk use cases — permitted under approval and KYC

Serving high-risk verticals under proper verification is a core part of what UnlimCall does. The following use cases are permitted but restricted: they require prior approval and may require enhanced KYC, compliance review, scripts, licenses, proof of consent, or dedicated routing before you send traffic, for both voice and messaging:

• Debt collection, debt settlement, credit repair, loans, MCA, payday, mortgage, tax relief, insurance, final expense, investment, forex, crypto, trading, and other financial products;
• Healthcare, dental, pharmacy, HIPAA-regulated, wellness, addiction-treatment, or patient communications;
• Legal services, immigration, claims management, and attorney advertising;
• Political, campaign, polling, survey, charitable, and fundraising calling;
• Lead generation, affiliate marketing, comparison shopping, data brokerage, warm transfer, and pay-per-call;
• Age-restricted products (gambling, alcohol, tobacco, cannabis, controlled substances, weapons); and
• High-volume outbound, predictive dialing, prerecorded messages, AI outbound campaigns, and international traffic bursts.

Even where a vertical is approved by us, all traffic must comply with the specific consumer-protection, licensing, and disclosure rules governing it, and remains subject to independent carrier and registry registration, vetting, and filtering as described in Section 10. Approval may be revoked at any time if risk changes or the information you provided is inaccurate or incomplete. We may impose conditions on, decline, or discontinue Services for any vertical or use case to protect the network, our customers, or the public.

7. Network, security, content, and data

You may not:

• Attempt to gain unauthorized access to the Services, other accounts, or the network; probe, scan, or test vulnerabilities without authorization; or interfere with or disrupt the network or other customers.
• Engage in PBX hacking, SIP scanning, registration hijacking, credential stuffing, brute-force attacks, unauthorized routing or trunking evasion, or exploitation of UnlimCall endpoints or another customer's equipment.
• Conduct denial-of-service activity, including packet/ping floods or volumes of concurrent calls or API requests designed to overwhelm or degrade the platform.
• Exceed the concurrency you have purchased, or use technical means to evade per-Seat concurrency limits.
• Transmit malware, botnets, or malicious code, or attempt unauthorized interception or packet manipulation.
• Use the Services in a way that threatens the stability, capacity, security, or reputation of the network.
• Resell, sublicense, aggregate, transit, or originate traffic for third parties except under a written reseller or partner agreement with us.
• Submit, transmit, or store content that is unlawful, infringing, defamatory, harassing, hateful, or sexually exploitative; or collect or process sensitive, biometric, health, financial, children's, or government-ID data through the Services without a lawful basis, appropriate consent, required agreements, and appropriate security controls.

You must secure your endpoints, dialers, PBXs, SIP credentials, API keys, and devices, and you are responsible for traffic generated through compromised credentials or systems unless caused solely by UnlimCall's breach of its security obligations.

Fair use. Seat-based Service is for genuine business calling. If usage on a Seat is materially inconsistent with normal business calling (for example, sustained extreme minute volumes or patterns consistent with abuse), we may contact you to right-size, reprice, rate-limit, or suspend the affected Seats, as described in the Terms.

8. AI voice, automated agents, and voice cloning

If you use AI Agents, AI Receptionist, automated/synthetic voice, or Voice Cloning:

• Consistent with FCC Declaratory Ruling FCC 24-17, AI-generated, voice-cloned, and autonomous-agent calls are treated as "artificial or prerecorded voice" calls under the TCPA. You are solely responsible for obtaining and retaining Prior Express Written Consent (PEWC) where required before such calls, for the start-of-call identification disclosures the law requires, and for providing a compliant, automated opt-out mechanism.
• You must comply with all laws governing automated, artificial, and prerecorded voice, including any disclosure requirements that a call uses an artificial or AI voice.
• You may only clone or use a voice with the documented, verifiable consent of the person whose voice it is, and you may not use a cloned or synthetic voice to deceive, impersonate, or defraud.
• You remain fully responsible for the content, targeting, consent, and lawfulness of automated calls just as for live-agent calls.

9. Call recording

If you enable call recording, you are responsible for providing all notices and obtaining all consents required for every party on the call, including in one-party, two-party/all-party-consent, and EU jurisdictions. You must store, secure, and retain recordings in compliance with applicable law.

10. Messaging (SMS/MMS)

If you use messaging, all SMS/MMS traffic must comply with CTIA messaging guidelines, applicable carrier rules, and all consent and consumer-protection laws. You must:

• Register A2P traffic via The Campaign Registry (TCR) and meet U.S. A2P 10DLC (and, where applicable, toll-free or short-code) registration and campaign-vetting requirements. Unregistered or misrepresented traffic may be filtered, blocked, or fined by carriers.
• Obtain verifiable opt-in consent before sending, clearly identify the sender, support standard opt-out keywords (e.g., STOP, CANCEL, UNSUBSCRIBE), and honor opt-outs immediately.
• Not engage in snowshoeing (spreading identical or similar messages across multiple numbers to evade spam filtering) or any other filter-evasion technique.
• Handle age-gated content (alcohol, firearms, tobacco/vaping) only with lawful age verification and any required carrier pre-approval, and not transmit content that is unlawful or independently prohibited by carriers (for example, content promoting illegal activity, or sexual or hateful content prohibited under carrier S.H.A.F.T. rules).

High-risk messaging is supported under KYC. Consistent with Section 6, high-risk verticals (such as lending, crypto, debt collection, MCA, and final expense) are permitted for messaging under enhanced KYC and the appropriate registration. You acknowledge, however, that downstream carriers and registries independently register, vet, rate-limit, filter, and may block or fine messaging traffic—including high-risk campaigns—regardless of UnlimCall's acceptance of your account, and that completing carrier/TCR registration and any required campaign approval is your responsibility. UnlimCall does not control and does not guarantee carrier-level deliverability or approval.

11. Monitoring and enforcement

UnlimCall monitors network traffic patterns, including heuristic and AI-based analysis, to detect anomalous behavior (such as spikes in short-duration calls, abnormal failure rates, or patterns consistent with fraud or abuse).

If we detect behavior consistent with network abuse or an AUP violation, we may, at our discretion and without prior notice where the situation warrants:

• Warn you or require a remediation plan, or request consent records, scripts, KYC, licenses, or traffic samples;
• Limit calls-per-second, destinations, Caller IDs, AI features, dialer modes, API access, or account access; or block numbers, routes, campaigns, or traffic types;
• Immediately suspend or rate-limit your SIP trunk or account access;
• Downgrade STIR/SHAKEN attestation on your traffic or withhold A-level attestation;
• Terminate your account, reclaim numbers, and disable credentials, and, to the extent permitted by law, withhold prepaid balances attributable to the abusive activity and recover reasonable investigation, remediation, chargeback, or carrier pass-through costs; and
• Provide your KYC details, CDRs, and related records to carriers, registries, the FCC or other regulators, traceback consortiums, payment processors, and law enforcement.

We will use reasonable judgment and, where practicable and not legally or operationally prohibited, give notice and an opportunity to cure for non-urgent issues. Urgent threats to the network or the public may be acted on immediately.

12. Reporting violations

If you believe an UnlimCall customer is violating this AUP, or you are receiving unwanted calls from a number on our network, report it to [email protected] with: the date, time, and time zone of the call; the calling number shown on Caller ID; the called number; a description of the call; any recording, voicemail, transcript, screenshot, or complaint reference; and your contact information for follow-up.

We review all credible reports and may act consistent with this AUP, the Terms, our carrier obligations, and applicable law.

13. Changes

We may update this AUP to reflect legal, regulatory, or network requirements. Material changes will be communicated through reasonable means, and continued use of the Services after the effective date constitutes acceptance. The current version always governs your use.